A visionary in home technology is born

nidus3D

Brand strategy, visual identity, logo design, website design, information architecture, content strategy, custom WordPress development, project management

Founded in 2021, nidus3D is a Canadian robotic construction company delivering rapid, low-cost printed structures with automated, on-site 3D concrete printing. nidus3D constructed Canada’s first residentially-permitted 3D-printed structure and North America’s first two-story and three-story 3D-printed buildings. A visionary in the construction sector, nidus3D seeks to revolutionize the way homes are built, making affordable housing available to all.

We were invited to work with the founders of nidus3D, before the company had printed their first project, to help materialize the their vision through the creation of a logo, visual identity, and website.

Brand Vision

nidus3D uses technology to reduce the material waste and labour costs associated with traditional building methods. This offers a way to create affordable, sustainable, lasting homes. We wanted to capture nidus3D’s passion for a better world where affordable housing, built using environmentally responsible methods, is available to everyone so we created the tagline: let’s build the future together.

Visual Identity

nidus3D’s visual identity is built on their mission to revolutionize the construction sector through technology innovation. This vision is captured through inspiring imagery, clean layouts, and bold type. While nidus3D is a Canaidian company with a Canadian audience, the technology originated in Denmark. We wanted the overall look and feel of nidus3D to echo the clean, functional, straightforward approach from its Danish roots.

Website Vision

We worked with nidus3D to deliver a website that is clean, well-organised, and user-friendly. Straightforward navigation, intentional information hierarchy, approachable language, and clear calls to action help visitors easily find the content they’re looking for. The WordPress website is fluid, transitioning seamlessly across all devices, and will allow for flexibility to grow over time.

Logo Concept

The name nidus (a place or situation in which something develops or is fostered) 3D (concrete printing technology) summarize their vision to revolutionize the construction industry. The nidus3D logo is composed of sleek, linear, type. The curve of the “D” in “3D” is connected through a switchback of curved, continuous lines that emulate the seamless concrete printing process.