BlueCity Construction
Brand strategy, visual identity, logo design, website design, information architecture, content strategy, custom WordPress development, project management
A subsidiary of Century Group, Blue City Construction is a recognized leader in sustainable, mass-timber development. They offer solutions for energy-efficient practices, waste management, and renewable fuel sources including pre-construction planning, Energy Step Code, Passive House, and project management. Formerly known as Century Group Construction, BlueCity had a new name but lacked its own identity. We worked with the BlueCity team to define their brand in words, visuals, and create a website with a focus on their strong portfolio of projects.
Brand Vision
While the construction division of Century Group had been operating since 1957, BlueCity was a brand new entity with no pre-existing materials. We worked with Century Group to flesh out the brand, in both visual and written form, and deliver a logo, visual identity, and website that reflect their belief in sustainable practices and lasting value.
Visual Identity
BlueCity’s visual identity is built on their mission to create innovative, sustainable projects and communities in which people can live, work and play. This vision is captured in the name—Blue (sustainable) City (community)—and echoed in the various elements.
Geometric shapes are used to represent how the individual pieces (live, work, play) fit together to create a thriving community. A colour palette composed of various shades of blue play homage to the British Columbian landscape (mountians, water) and BlueCity’s commitment to sustainable practices. The beauty of BlueCity’s projects really speak for themselves so we made sure that photography was front and centre.
Website Vision
BlueCity Construction had a strong portfolio but nowhere to showcase all of their cutting-edge work. They wanted a website where their projects would be the focus. With an audience that includes architects, urban planners, and city officials, it was important that their website accommodate extra-large (2,560px wide) desktop screens. We worked with BlueCity to deliver a fast-loading website with big visuals and information architecture that prioritises exploring a portfolio of projects.
Logo Concept
The geometric logo resembles a city building constructed of the letters “B” and “C” to represent BlueCity. Geometric shapes are used throughout their materials as a graphic element echoing BlueCity’s desire to create innovative, sustainable projects and communities in which people can live, work and play.
“Michelle consistently exceeds our design expectations. Our recent collaboration was to bring our construction brand, BlueCity Construction, to life, a challenging project involving multiple stakeholders. Despite a tight deadline, Michelle managed all our design needs, including logo development, website design, and promotional and marketing materials. Her attention to detail, strategic and collaborative approach, and deep understanding of our business needs make working with her a pleasure.”
— Stacey Cheverie, Director, Corporate Marketing & Communications, Century Group
Credits
Jeremy Lind of Viewpoint Digital, custom WordPress development
Wendy Lees of Wendy Lees Creative, brand strategy and website writing