Fairmark Contracting
Brand strategy, visual identity, website design, print design, apparel design, signage design, project management
Fairmark Contracting does things the right way, the first time. Their strong focus on safety has resulted in a track record of zero incidents in over 20,000 work hours. Specializing in value engineering to provide the highest level of project efficiency and quality, Fairmark’s experienced team sees the bigger picture – their client’s bottom line. They prove this by putting 110% into everything they do.
As a new player, Fairmark wanted to make their mark on the construction industry in a memorable way. They came to us to help bring their vision for a people-centred company to life by creating a brand their team could really get behind.
Brand Vision
Fairmark takes pride in a hard day’s work. Specializing in areas like site prep, excavation, and site services, this team is familiar with the grittier side of the construction industry. We wanted the brand to reflect their give it 110% work ethic. Raw photography, chunky type, and bold colours were used to show that this team isn’t afraid to roll up their sleeves and get their hands dirty.
“Form Meets Function has played an integral role in the development and evolution of the Fairmark brand. From collaborating with us on our brand story and vision to creating all of our brand visuals to supporting our ongoing marketing efforts in a pinch, Michelle has taken a personal interest in our success. Form Meets Function delivers high-end agency quality with a personal touch.”
— Renee Melanson, VP of Brand Experience, Fairmark Contracting
Credits
Renee Melanson, website development
Michelle Martin, content strategy, writing