VIO Lifestyles

Brand strategy, visual identity, tagline creation, logo design, website design, packaging design, print design

VIO Lifestyles is an online store offering exclusive household products sourced from around the world. Born out of a father/son dream to help families experience the world more often, VIO provides generous travel rewards to its members to help get them traveling sooner. We worked closely with VIO to create a brand from scratch.

VIO_logo on sky.jpg
Vio_Product_Beans_Guatemala_front.jpg
nathan-dumlao-PX1IrPsimHE-unsplash.jpg
Vio_Product_coffee_front_4.jpg
vio_web-mock-up_mobile.jpg
Vio_Product_coffee_front_2.jpg
nathan-dumlao-nBJHO6wmRWw-unsplash.jpg
VIOStore-mobile.jpg

Logo Concept

For the logo, we took cues from travel documents—passport stamps, airport signage, bus terminals. We also created a logo family that is used through the identity on things like packaging design, stationery, and various areas of the website. When they’re all put together, they form a system of symbols that all say travel.

VIO_stickers.jpg
VIO_website_mobile_home.jpg
VIO_business card_hand_v.jpg
vio_home_mock-up.jpg
VIO_business cards_stacked.jpg

Brand Vision

The concept was clear: travel. We drew inspiration from travel documents and way-finding, as well as the many beautiful people, places and things from around the world. The result was a trailblazing, travel-inspired brand that conjures up the sights, sounds and smells from this planet we call home.

Vio_Product_spices_butter chicken_1600x1600_Front.jpg
sanket-shah-eEWlcfydzQ4-unsplash.jpg
Vio_Product_spices_front.jpg
shutterstock_377604361.jpg
Vio_Product_spices_front_2.jpg
VIO_website_homepage.jpg
shutterstock_410407825_v.jpg
Vio_Product_diffusers_Front.jpg
VIO_Dream-Calculator.jpg
shutterstock_419795128.jpg

Credits

Forge and Smith, information architecture, content strategy, UX design, UI design, custom WordPress development

Previous

Fairmark Contracting
Next

Stacey Bernier & Associates