Lepp Farm Market
Brand strategy, visual identity, logo design, website design, print design
The opening of Lepp Farm Market marked the fulfillment of a lifelong dream for owners Rob and Charlotte Lepp. Right on the same location they’ve run their green “Corn Shack” for years, they constructed a gorgeous, spacious facility to sell their local-grown beef, pork and chicken, along with local produce and other specialty food products. It was a joy to work with Rob and Charlotte to create their Western-inspired logo, stationery, signage and website showcasing all the fresh food they’re proud to provide the community.
Brand Vision
Rob and Charlotte are all about homegrown goodness. With a passion for farming, from raising hogs, cattle, and chickens to harvesting orchard fruits, the Lepp family believes in farm-to-table freshness. We wanted the brand to feel like the farm. Western-inspired typography, people-focused photography, and warm earth tones set the mood for feeling like you’re part of the family.
Logo Concept
It was important to Rob and Charlotte that the logo reflect both of their passions: food and farming. The new farm market needed to bring together the foodie and the farmer. We worked with the Lepp’s to find that balance of rustic country and refined palette.
Credits
Michael Rathjen, photography